By Anna Lozynski
Tech adoption in the legal industry remains a big issue in 2024 - by legal professionals and
business users of legal tech alike.
As industries continue to embrace digital transformation, legal professionals are increasingly
seeking innovative solutions to make the automation of legal contracts and compliance more
enjoyable and engaging.
In the ever-evolving landscape of technology, the incorporation of gamification has emerged
as a groundbreaking strategy to revolutionize the way users interact with technology.
In this article, I explore the reasons why gamification should be added to legal tech
platforms as well, providing a fresh perspective on how this approach can encourage users
and enhance tech adoption.
1 - Making Legal Automation Enjoyable
Oxymoron? - Doesn’t have to be.
Gamification introduces an element of enjoyment into the routine activities that have been
automated, motivating users to stay committed to their tasks.
By incorporating game mechanics, such as point systems, badges, and progress tracking,
legal tech platforms can turn the automation of legal processes into a more enjoyable and
rewarding experience, ultimately boosting productivity and efficiency.
2 - Enhancing User Engagement
One of the primary advantages of integrating gamification into legal tech platforms is the
potential to enhance user engagement.
In our work with law firms at inCite Legal Tech, we often see sophisticated legal tech
investment and implementation, but ongoing challenges with the rates of user adoption.
Investing the money into legal tech is great, but it quickly becomes a fail if there’s no user
base.
Amongst other user adoption engagement levers, the incorporation of game-like elements,
such as challenges, rewards, and interactive interfaces, can transform the mindset block
around using legal tech platforms and encouraging active participation in legal processes.
The concept of “play” not only improves the cognitive, physical, social, and emotional well-
being of children but adults (and lawyers!) too.
3 - Fostering a Culture of Continuous Learning
Gamification provides an effective solution to foster a culture of continuous learning within
the user community.
Legal tech platforms can create an environment where users actively seek knowledge and
improve their skills. This approach not only benefits individual professionals but also
contributes to the overall advancement of the legal industry.
Don’t underestimate the power of community.
4 - Increasing User Adoption Rates
The success of any technology depends on user adoption, and gamification has proven to
be a powerful tool in increasing adoption rates outside of legal technology. I’m sure you can
think of some apps or platforms you use in your day to day where you are “congratulated” or
encouraged about your use of the tech. It’s motivating.
By incorporating elements of healthy competition, collaboration, and achievement, legal tech
platforms can attract users who may otherwise be hesitant to embrace technology in their
daily workflows.
The intuitive and enjoyable nature of gamified platforms can break down resistance barriers,
resulting in broader acceptance and utilisation.
Conclusion
In my mind, and because I’ve seen it successfully work (albeit using manual data), the
integration of gamification into platforms for automating legal contracts and ensuring
compliance presents an exciting frontier.
By prioritising user engagement, making legal automation enjoyable, fostering continuous
learning, increasing user adoption rates, and boosting efficiency and accuracy, gamification
has the potential to bolster adoption rates.
The adoption of technology in the legal sector is not going to diminish over time, only
increase. Being able to achieve user adoption rates and creating a sense of fun to execute
the mundane, is an underrated skill.
Indeed, “Games are the only force in the known universe that can get people to take actions
against their self-interest, in a predictable way, without using force.”― Gabe Zichermann
So, have a chat with your legal tech providers today about adding gamification as a feature,
form a test pilot group and see what happens!
About the Author
Anna Lozynski is an executive general counsel and author turned change agent, advisor & influencer. She believes that legal innovation is invigorating, change is energizing and efficiency will never go out of fashion. Anna has studied law in Melbourne, Beijing, Utrecht and Boston. Starting at a major Australian law firm, she has spent the majority of her legal career in-house working in the banking, automotive, and cosmetics industries, before starting her own business, Anna Lozynski Advisory. Described as a transformer, Anna is a sought-after commentator, speaker & brand ambassador both domestically and internationally – seeking to shift the dialogue to propel the corporate world forward and create lasting change.
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